AP Khadi – Cultural Textile & Heritage Commerce
Honoring traditional Indian handloom craftsmanship through digital storytelling
Conceptualized and designed an elegant e-commerce experience celebrating authentic khadi fabrics, artisan biographies, and sustainable fashion choices.
Executive Overview & Business Impact
AP Khadi represents rural handloom weavers. The goal was to build a modern e-commerce storefront that honors Indian textile heritage while delivering international-grade shopping UX.
The Core Challenge & UX Friction
Traditional artisan products often lose their unique craft narrative in standard e-commerce grid layouts.
The UX Solution & Information Architecture
Interwove artisan profiles, weaving village origins, and fabric density stories into every product page, creating a rich cultural shopping journey.
Architectural Pillars
Key Functional Screens & Deliverables
Client & Stakeholder Feedback
“Customers expressed deep appreciation for understanding the weaver stories behind each purchase, resulting in a 30% increase in average order value.”
Chaufy – Multi-Service Super App
Chaufy Technologies • Mobile Apps